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Benefits of Inkjet Printing

There are many benefits for printers and consumers which are driving the growth and interest in Production Inkjet Printing. Each market has specific benefits to utilize the technology but overall there are common advantages for this print technology.

Water based inks: Compared to many other printing technologies, inkjet inks are primarily made of water. Some production inkjet inks are comprised of over 90% water and use virtually no VOC’s or hydrocarbon based solvents. Waterbased printing is a preferred technology for companies and consumers who care about the environment and their impact on the planet.

Personalized Print: A common practice in direct mail marketing is to print a common advertisement and distribute within a geographic area. Response rates for this type of advertising are often significantly increased by further personalization of the content using digital printing, such as production inkjet printing.

Printing Weight: Putting ink on paper adds weight to the page. This extra weight can increase the cost of transport, mailing rates, and the cost to remove the ink for recycling. A four color offset printed A4 page with full coverage can add as much as 5 grams/m2 of ink to the page. Water-based inkjet inks can produce the same image quality with under 1 gram/m2 of ink after drying.

Structural Waste: Digital printing can eliminate many elements of waste in the typical printing process and supply chain. With digital printing, there are no printing plates and related chemistries. Digital printing can reduce set up and make-ready times and eliminate start up press waste. Typically analogue printing requires a minimum run length and this creates overprinting and inventory. Digital printing is a print on demand technology and printers can print just what is needed. Using digital printing systems, customers can eliminate freight costs by a distribute and print model replacing common analogue print and distribute models.

Our Markets

Production inkjet printing is a technology that has been in use for over 40 years. Initially developed by the Mead Paper Company, early uses were found in addressing, coding and lottery applications. As the technology improved in both speed and resolution, high speed inkjet printing has become common in the printing of transactional documents such as consumer statements for banks, credit card companies, utilities, telecommunications and insurance companies. Today with advances in color printing, production inkjet printing is expanding into personalized direct mail and transpromo applications. In 2009 the DPDA members estimated that production inkjet printing accounts for 0.1% of 76 triliion printed pages (A4) of worldwide graphic communications. This is about one-fifth the amount of pages estimated for consumer desktop inkjet printers. Nearly all of the production inkjet print applications in use today continue to use water based inks.

New applications are developing in the Publishing Segment as book publishers look to digital printing technologies for short run and print on demand books. The use of Production Inkjet Printing will allow more Just in Time printing of books and can significantly reduce the inventory waste of overprinting and destruction of unsold books.

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